POP-UP IN STOCKHOLM
This spring, we opened a pop-up at Nordiska Kompaniet in the heart of Stockholm.
THE POP-UP STORE
We wanted to create a space where Swedish ella&il lovers could discover, experience, and shop the brand in person. Rooted in Scandinavian elegance and effortless femininity, the pop-up reflected ella&il’s warm, relatable, and refined approach to everyday dressing.

THE POP-UP STORE
We wanted to create a space where Swedish ella&il lovers could discover, experience, and shop the brand in person. Rooted in Scandinavian elegance and effortless femininity, the pop-up reflected ella&il’s warm, relatable, and refined approach to everyday dressing.

EVENT AT NK
Our ambassadors Michaela and Janni Delér invited some of their closest friends to discover and style their favourite pieces from the SS26 collection.
EVENT AT NK
Our ambassadors Michaela and Janni Delér invited some of their closest friends to discover and style their favourite pieces from the SS26 collection.
Michaela Deler
Riley shirt cotton

Michaela Deler
Riley shirt cotton

Janni Deler
Gine chunky cardigan
Janni Deler
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