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POP-UP IN STOCKHOLM

This spring, we opened a pop-up at Nordiska Kompaniet in the heart of Stockholm.

THE POP-UP STORE

We wanted to create a space where Swedish ella&il lovers could discover, experience, and shop the brand in person. Rooted in Scandinavian elegance and effortless femininity, the pop-up reflected ella&il’s warm, relatable, and refined approach to everyday dressing.

EVENT AT NK

Our ambassadors Michaela and Janni Delér invited some of their closest friends to discover and style their favourite pieces from the SS26 collection.

Michaela Deler

Riley shirt cotton

Janni Deler

Gine chunky cardigan