Wardrobe News 2021:

Get your Effortless, Chic and Timeless basics


Who said comfortable clothes can’t be delicate and nice to look at?
With simple and beautiful garments in the softest qualities, the two Norwegian sisters-in-law, Lene and Rikke Holmen-Jensen, strike a blow for the Back to basic clothes, which should be a central part of all the wardrobes out there.

- Our clothes are made by women - for women. Simple and beautiful garments in the best quality, always with a cut that withstands the body to change. It is important for us that people buy a few things that they can enjoy for a long time, rather than buying new things all the time, says Rikke Holmen-Jensen, Co-founder of ella&il.


The designer duo was looking for the perfect basic pieces, but when they couldn’t find what they were looking for they decided to take the matter into their own hands. Today ella&il is to be found in stores all around the world. ella&il is characterized by garments with stylish and timeless designs that are made to last. Behind each design lies a strong focus on the qualities that are used to help build a sustainable wardrobe.

- We have done a lot of material testing along the way! We only use top shelf quality. Merino wool, cashmere, environmentally friendly alpaca wool, mohair, modal, organic cotton and linen are among the wonderful qualities you will find in ella&il collections, Says General Manager Lene.


Ever since ella&il started their journey in 2014, many bloggers and influencers have embraced the brand. Several well-known Norwegian role models praise the good quality and uniqueness of the garments. Tone Damli, Vibeke Klemetsen, Gitte Lill, Katarina Flatland and Jannicke Weeden are among the women who love the perfect everyday look from ella&il.